Interview Techniques Roundtable with Julie Evans and Marsha Mills
On Thursday, March 26th in the 228 ETB Building, Julie Evans and Marsha Mills discussed interview techniques with the GDA. As an important first step, the Design Faculty talked about how students should approach the criticism of a portfolio piece.
“Many interviews fail because an interviewee takes things personally.” opened Marsha Mills. “They cannot listen to the criticism of their work without attacking the person who brought it up.”
Students were able to relate this to critique sessions in the classroom when other students had lashed out at constructive criticism.
“We understand that this work is ‘your baby'” added Julie Evans, “but in the end its just a representation of what you can do. The work is used to communicate an idea to an audience. Its not about you.” Attendees went around the room and discussed the finer points of using their work as an object, and while they worked hard, it was not connected to them personally., in the third person if you may.
“In the real world an Art Director may request you execute this with ‘x,y,z’ added for better effectiveness,” Added Marsha Mills. “If you don’t do what they ask, you better have a good answer, a strong conviction, or another job lined up.”
“Your client may also love your designs, but hate your colors,” remarked Julie Evans. “They might make poor decisions, but in the end, the website is really theirs. You cannot give them what they dislike and expect full pay.”
As time wound down, the roundtable discussed how to begin critique sessions:
- Starting with the positive remarks rather than negative.
- Stimulating ideas that make the artist want to explore more by asking questions
- Making connections between it and other pieces
- Discussing how the piece might be integrated into a a system
- Giving constructive criticism to help make it a stronger piece
- Making sure the objectives are met for that target audience
All told, the session was useful, and students felt they were more prepared.