Photoshop Tips and Tricks

Briana French gave the floor of the GDA meeting over to Carla Osborne. Carla Osborne presented Tips & Tricks for using photoshop in practical and professional matters. In addition to the dozen plus GDA members, one student who was new to the Graphic Designer’s Association came to see Carla’s presentation and chose to join based on the topics. After an hour of hands-on demonstration and a group project, Carla opened the floor to specific question and answer periods.

Students expressed an interest in a referesher on 3D features, and Carla Osborne was happy to oblige. She gave a short rundown on photoshop’s 3D abilities and how they could be best utilized. Several students complained about the ability of certain laptops and computers to be able to render 3D features. Carla then discussed the needs for dedicated video cards, recommendations by Adobe for the amount of RAM to have available to work with 3D renderings, and the importance of having Open GL (open graphics library) available.

Using Social Media to Become a Subject Matter Expert and Gain New Clients

Social Media Matters Presentation ( PDF opens in a new window)
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Thursday, September 10th, Tyler Dockery, MAEd gave a student lecture on social media. Topics covered how to start conversations within social media and working to gain recognition as a subject matter expert.

In the lecture, Tyler Dockery covered nuts and bolts approaches to seeking out clients, using clients for word of mouth advertising and client referrals. If you found this topic of great interest, but missed the meeting, contact Tyler Dockery directly, or request further discussions on this topic

Interview Techniques Roundtable with Julie Evans and Marsha Mills

Interview Techniques Roundtable with Julie Evans and Marsha Mills

On Thursday, March 26th in the 228 ETB Building, Julie Evans and Marsha Mills discussed interview techniques with the GDA. As an important first step, the Design Faculty talked about how students should approach the criticism of a portfolio piece.

“Many interviews fail because an interviewee takes things personally.” opened Marsha Mills. “They cannot listen to the criticism of their work without attacking the person who brought it up.”

Students were able to relate this to critique sessions in the classroom when other students had lashed out at constructive criticism.

“We understand that this work is ‘your baby'” added Julie Evans, “but in the end its just a representation of what you can do. The work is used to communicate an idea to an audience. Its not about you.” Attendees went around the room and discussed the finer points of using their work as an object, and while they worked hard, it was not connected to them personally., in the third person if you may.

“In the real world an Art Director may request you execute this with ‘x,y,z’ added for better effectiveness,” Added Marsha Mills. “If you don’t do what they ask, you better have a good answer, a strong conviction, or another job lined up.”

“Your client may also love your designs, but hate your colors,” remarked Julie Evans. “They might make poor decisions, but in the end, the website is really theirs. You cannot give them what they dislike and expect full pay.”

As time wound down, the roundtable discussed how to begin critique sessions:

  • Starting with the positive remarks rather than negative.
  • Stimulating ideas that make the artist want to explore more by asking questions
  • Making connections between it and other pieces
  • Discussing how the piece might be integrated into a a system
  • Giving constructive criticism to help make it a stronger piece
  • Making sure the objectives are met for that target audience

All told, the session was useful, and students felt they were more prepared.