Using Social Media to Become a Subject Matter Expert and Gain New Clients

Social Media Matters Presentation ( PDF opens in a new window)
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Thursday, September 10th, Tyler Dockery, MAEd gave a student lecture on social media. Topics covered how to start conversations within social media and working to gain recognition as a subject matter expert.

In the lecture, Tyler Dockery covered nuts and bolts approaches to seeking out clients, using clients for word of mouth advertising and client referrals. If you found this topic of great interest, but missed the meeting, contact Tyler Dockery directly, or request further discussions on this topic

Software Shortcuts with Stan Mallard, GDA President

Notes from today’s meeting

Thursday, September 3, 2015

Meet Your Elected Officials

Vice President: Cassie Kiser
Executive Assistant: Tyler Dockery
Treasurer: Cindy Hughey
Secretary: Bri French

As a part of today’s meeting, we brainstormed ideas for future meetings, workshops, fundraisers, and events. If you have ideas we haven’t mentioned here, please feel free to contact any GDA member directly.

Meeting Ideas:
– Illustrator Skills
– Tablet Skills
– Presentation Skills
– Portfolios
Workshop Ideas:
– Presentation Skills
– Freelance
– Framing/Matting
– Drawing Skills
– Creating Your Own Font
Fundraiser Ideas:
– Bring in vendors
– Chalk Art Contest
Event Ideas:
– Chalk Art Contest
– Portfolio Review/Showoff

Other materials discussed in the meeting included:

Program to build your own fonts:
– Fontographer: This is an old program for building fonts. Find information at:
and you can download a demo at:

Options for tablets:
– Wacom
– Intuos

GDA Meeting Calendar

Here is the calendar for our September meetings. We’re looking forward to seeing you at our meetings! The Graphic Designer’s Association is Wake Technical Community College’s premiere group for graphic design students. From here, you’ll lead the way.

Feel free to contact Marsha Mills, MAEd if you have questions or suggestions. You can also contact Tyler Dockery, MAEd if you want materials from any meetings, or would like to see updates online.


Tuesday, Sept 1

General Discussion

Tuesday, Sept 3

Meet the President

Tuesday, Sept 8

President Workshop

Tuesday, Sept 17


Tuesday, Sept 22

Photoshop Basics

Tuesday, Sept 29

Photoshop Basics

September GDA Calendar!

GDA september calendar

Tuesday, Sept 8, 11:30am – 12:30pm
Indesign Basics with Julie Evans, ETB 228

Thursday, Sept 10, 12:00am – 1pm
Social Media Matters with Tyler Dockery, ETB 131

Monday, Sept 14, 1:00pm – 2pm
HTML & CSS Basics with Nicolas D’Agata, ETB 329

Tuesday, Sept 15, 5:00pm – 6:00pm
Drawing Techniques with George Tsai, ETB 131

Tuesday, Sept 29, 5:00pm – 6:00pm
Photoshop Basics with Carla Osborne, ETB 228

Dockery Presents a Presentation on Presenting Yourself and Your Work

Dockery Presents a Presentation on Presenting Yourself and Your Work

Now that’s a mouthful. On 4/8/2015, Tyler Dockery lectured to the GDA about Presenting yourself, your portfolio, and your work.

Click here to download Tyler Dockery’s presentation presentation

In the first portion of the lecture, we discussed presenting yourself and the idiom that first impressions, interviews, and presentations are really 90% Perception and 10% Follow-through. We viewed several images of individuals and then tried to get an idea of their strengths and weaknesses, powers and abilities based solely upon their appearance. While we all agreed that this was stereotyping at best, we also agreed that certain visual archetypes helped us to judge and perceive without knowing everything.

Then we discussed clothing and personal ornamentation, and what that means, achieves, etc. For instance, Tyler Dockery worked with a design firm, Generate Design. At generate design, every designer wore a shirt and tie every day. The firm had a waiting area with posh design furniture, large iMac computers in plain sight, and Design magazines all around. This created a sense of upscale designers working in a strongly designed environment which was worth the estimates proposed.

Similarly, students entering one of Dockery’s classes for the first time will admit that they see him as someone who is particular, a stickler for the rules, no-nonsense, and needs things to be completed as quickly and professionally as possible. Students work hard, and provide good work. They also are pleased when they are not held at arms length, and find that classroom banter can be both personal and  professional at the same time.

Within the presentation, we discussed how resumes can be used to give an instant impression of your skills and talents. We discussed using the single page resume as a typographic and visual assignment to quickly show people what you know and how you do it. We discussed portfolio designs briefly, and what those said about you and your level of skill.

Within the presentation discussions, we talked about do’s and don’ts for your portfolio presentation, and three most common types of portfolio layouts: The front-heavy design, the front-back design, and the tentpole design.

  1. A front-heavy portfolio uses all of your good pieces at the beginning in an attempt to show all of your best work up front and really WOW the viewer. As the pieces trickle off at the end, they will keep that strong first impression.
  2. A front-back portfolio uses several very good pieces at the beginning (at least 3) and then the remaining good pieces at the end. This allows students to have a few strong pieces to WOW the viewer in the beginning, and then some strong pieces at the end to take their mind off of pieces in the middle which may not be so great.
  3. A tent pole design uses 1-3 strong pieces at the front, 1-2 strong pieces at the end, and then puts a strong piece between weak pieces. This lets a weak piece be followed by a strong piece and makes it seem even stronger in comparison. This also distributes good pieces throughout the portfolio, so that no sections seems weakest, and that a feeling of strong work stays throughout.

We ended our discussion with quick tips on how to present your work to clients when competing for money. Presenting to large groups is an important part of most design businesses, and Tyler Dockery managed to give out some quick hints (about 5-6) with recommendations about why these will be helpful in your presentation and perception throughout the design process. Some students thought that some of these methods seemed a bit underhanded, but business is occasionally war. Presenting is important, but never forget that you are presenting to win.